The smartest person
in advertising.
Now on your team.

25 years of award-winning advertising. One conversation away.

Cannes LionsD&ADThe One ShowClio AwardsEffie AwardsEpica AwardsNew York FestivalsLIAWebby AwardsANDY AwardsEurobestCannes LionsD&ADThe One ShowClio AwardsEffie AwardsEpica AwardsNew York FestivalsLIAWebby AwardsANDY AwardsEurobest

Intelligence drawn from 100+ of the world's leading award shows.

Meet Maud.
The colleague who's seen everything.

200,000 campaigns. Every major award show. 25 years of what worked, what won, and why.

Ask her a question. Refine with search. Go deeper in conversation. Both modes stay in sync, so your research builds on itself.

"I'd recommend it as a valuable thinking partner and calibration tool."

— Sandra Eichner, Executive Creative Director, Independent
From AdForum's Creative Library
70 Years of Lightness
70 Years of Lightness
Alpine · Maison BETC Paris
Severance Pop-Up
Severance Pop-Up
Apple TV · Apple
What the puff?!
What the puff?!
BUILT · Marcus Thomas LLC
Chairs
Chairs
Birra Moretti · Lucky Generals
School's Back
School's Back
Educating Yorkshire · 4Creative
No Project without Drama
No Project without Drama
HORNBACH · HeimatTBWA
Jet2 Hype Shirts
Jet2 Hype Shirts
Jet2.com · Havas Play UK
Lynx With Catnip
Lynx With Catnip
Lynx · LOLA MullenLowe
Football Lover FM
Football Lover FM
So Foot · BETC Paris
Join the AURORAS
Join the AURORAS
Visit Iceland · M+C Saatchi
70 Years of Lightness
70 Years of Lightness
Alpine · Maison BETC Paris
Severance Pop-Up
Severance Pop-Up
Apple TV · Apple
What the puff?!
What the puff?!
BUILT · Marcus Thomas LLC
Chairs
Chairs
Birra Moretti · Lucky Generals
School's Back
School's Back
Educating Yorkshire · 4Creative
No Project without Drama
No Project without Drama
HORNBACH · HeimatTBWA
Jet2 Hype Shirts
Jet2 Hype Shirts
Jet2.com · Havas Play UK
Lynx With Catnip
Lynx With Catnip
Lynx · LOLA MullenLowe
Football Lover FM
Football Lover FM
So Foot · BETC Paris
Join the AURORAS
Join the AURORAS
Visit Iceland · M+C Saatchi

Ask her anything.

Win the pitch

"Show me challenger brands that broke category conventions in the last 3 years."

The right precedent. The sharper angle. Faster.

Search by brand, category, award, format, or creative approach — across 200,000 campaigns and 100+ award shows.

Know your competitor

"Show me everything Coca-Cola has done in the last 2 years — and how it compares to Pepsi."

See exactly what they're doing. Then do it better.

Audit any brand's creative output, map their agency relationships, and compare creative strategies across competitors.

Brief better

"How have brands talked to Gen Z about sustainability without sounding preachy?"

Stop briefing from instinct. Start from evidence.

Ask Maud to analyse patterns, pull examples, and build a reference document you can share with your team.

Build the case

"What creative strategies are winning in automotive right now? Show me the evidence."

You already have a point of view. Maud finds the proof.

Generate reports, benchmark against award-winning work, and export the evidence your strategy needs.

"My longest session was 3 hours. I read and watched the TV commercials that Maud recommended."

— Iván Loyo, Regional Creative Director, inDrive

Not just another AI.
The only one that grew up in advertising.

For the people who make the work.
And the people who buy it.

Agencies

Win more pitches. Brief sharper. Find the precedent that proves your idea. Stop losing hours to desk research when Maud can do it in minutes.

Brands

Find the right agency. See who's winning in your category. Know what the shop pitching you on Thursday has actually made.

Maud stands on 25 years
of shoulders.

AdForum has been the advertising industry's working library since 1999. The place where agencies showcase their work, brands find their partners, and the industry keeps its records.

AskMaud is what happens when that library learns to talk.

200K+
Campaigns
50,000+
Agencies
100+
Award Shows
25
Years

What beta testers are saying

Ready when you are.

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They already trust us

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  • Trend & report generation
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