The smartest person
in advertising.
Now on your team.
25 years of award-winning advertising. One conversation away.
Meet Maud.
The colleague who's seen everything.
200,000 campaigns. Every major award show. 25 years of what worked, what won, and why.
Ask her a question. Refine with search. Go deeper in conversation. Both modes stay in sync, so your research builds on itself.
"I'd recommend it as a valuable thinking partner and calibration tool."
— Sandra Eichner, Executive Creative Director, Independent
Ask her anything.
Win the pitch
The right precedent. The sharper angle. Faster.
Search by brand, category, award, format, or creative approach — across 200,000 campaigns and 100+ award shows.
Know your competitor
See exactly what they're doing. Then do it better.
Audit any brand's creative output, map their agency relationships, and compare creative strategies across competitors.
Brief better
Stop briefing from instinct. Start from evidence.
Ask Maud to analyse patterns, pull examples, and build a reference document you can share with your team.
Build the case
You already have a point of view. Maud finds the proof.
Generate reports, benchmark against award-winning work, and export the evidence your strategy needs.
"My longest session was 3 hours. I read and watched the TV commercials that Maud recommended."
— Iván Loyo, Regional Creative Director, inDrive
Not just another AI.
The only one that grew up in advertising.
For the people who make the work.
And the people who buy it.
Agencies
Win more pitches. Brief sharper. Find the precedent that proves your idea. Stop losing hours to desk research when Maud can do it in minutes.
Brands
Find the right agency. See who's winning in your category. Know what the shop pitching you on Thursday has actually made.
Maud stands on 25 years
of shoulders.
AdForum has been the advertising industry's working library since 1999. The place where agencies showcase their work, brands find their partners, and the industry keeps its records.
AskMaud is what happens when that library learns to talk.

What beta testers are saying
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Simple, transparent pricing
Start free. Upgrade when you need more. Cancel anytime.
- Creative search & insights
- Trend & report generation
- Natural language queries
- 10 queries per day
- Watermark on reports
- Creative search & insights
- Trend & report generation
- Natural language queries
- Usage limit: ~2h/day equivalent
- Everything in Personal
- Unlimited usage
- Priority response speed
- Advanced report generation
- Early access to new features
- Everything in Individual
- Unlimited users
- Expandable knowledge base
- MCP integration
- Dedicated account manager
All prices in EUR. Cancel anytime. Subscription managed via Stripe.










